- marketing channel
- marketing channel UK US noun [C] COMMERCE, MARKETING► DISTRIBUTION CHANNEL(Cf. ↑distribution channel)
Financial and business terms. 2012.
marketing channel
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Marketing channel — For the chain of intermediaries, see distribution channel. A marketing channel is a set of practices or activities necessary to transfer the ownership of goods, and to move goods, from the point of production to the point of consumption and, as… … Wikipedia
Channel conflict — occurs when manufacturers (brands) disintermediate their channel partners, such as distributors, retailers, dealers, and sales representatives, by selling their products direct to consumers through general marketing methods and/or over the… … Wikipedia
Marketing-mix models — measure the impact of marketing activities, competitive effects and market environment on sales of a product. This method is extensively used in Consumer Packaged Goods (CPG) industry, although it is now being adopted in retail, telecom and… … Wikipedia
Channel — Channel, Channels, and similar terms may refer to: Channels (band), a rock band fronted by ex Jawbox singer/guitarist J. Robbins Channels (film), a 2008 film Channel, synonym for pre chorus in popular song structure Ion channel, a protein that… … Wikipedia
marketing — /mahr ki ting/, n. 1. the act of buying or selling in a market. 2. the total of activities involved in the transfer of goods from the producer or seller to the consumer or buyer, including advertising, shipping, storing, and selling. [1555 65;… … Universalium
channel — ▪ I. channel chan‧nel 1 [ˈtʆænl] noun [countable] 1. a system that is used for supplying information or goods: • A direct marketing channel moves goods directly from manufacturer to consumer. distriˈbution ˌchannel also ˌchannel of distriˈbution … Financial and business terms
channel communications — / tʃren(ə)l kəmju:nɪˌkeɪʃ(ə)ŋz/ plural noun communications to a marketing channel such as the company’s sales force or to selected retailers … Marketing dictionary in english
channel management — / tʃren(ə)l ˌmænɪdʒmənt/ noun the managing of a marketing channel and the business partners which form part of it … Marketing dictionary in english
channel support — / tʃren(ə)l səˌpɔ:t/ noun support given to a marketing channel, that is to the people or companies that help to sell the product … Marketing dictionary in english
Marketing mix modeling — is a term of art for the use of statistical analysis such as multivariate regressions on sales and marketing time series data to estimate the impact of various marketing tactics on sales and then forecast the impact of future sets of tactics. It… … Wikipedia
